Bowling them over
The euphoria of having discovered a new world of cricket cannot be at the cost of certain enduring traditions, writes Rajdeep Sardesai in the Hindustan Times .
Siddhartha Vaidyanathan
25-Feb-2013
The euphoria of having discovered a new world of cricket cannot be at the cost of certain enduring traditions, writes Rajdeep Sardesai in the Hindustan Times.
Sport is ultimately about a deep emotional connect between players and fans and not about transient pleasures derived from being part of a three-hour extravaganza. There is almost something sacred about this relationship that cannot be diluted by flashy music videos, glamorous cheerleaders and even more magnetic film stars. When on-field tension is matched by off-the-field hype, when the camera focuses relentlessly on the stars and the dancers instead of the cricketers, then questions must be raised about the direction the sport is headed.
Also read Rohit Mahajan in the Outlook.
The IPL's first week has revealed a flaw that could prove fatal, an identity crisis that looks like it will need the last million dollars of the marketing men to be resolved.
Siddhartha Vaidyanathan is a former assistant editor at Cricinfo